A piece of Costa Rica in the Big Apple
As a former “New Yorker” this news caught my attention; imagine the looks of the people as they see the busses decorated with pictures of the breath taking mist forest of Costa Rica, or perhaps some shots from the different canopy tours options, or maybe the awesome white sand beaches that wait to be explored.
I know that those images would have definitely speeded up my visit to
Well this is actually a new reality for the big apple dwellers as the Costa Rican Tourism Institute (ICT) has a new strategy to promote the many natural treasures the country has to offer to the visitors. (And the Bus publicity is just part of it)
Yes they knew they could do better than that, so they did!
Thee ICT plan to promote more visits to the Costa Rica includes a new strategy; the creation of special booths were the New Yorkers will be able to use their cell phone Bluetooth feature to “download” sounds of the Costa Rican Forests, traditional Costa Rican music, Costa Rican birds singing and even more cool stuff (As my daughter would say)
The Costa Rican Tourism Institute plans to have different promotional messages in different bathrooms facilities in the city (This is actually a classic for NY) and the representatives form the ICT have declared that the initiative will be take place in the city of
Even though this is could be a good idea, I am a little worried about how the different facilities in the country (Like the Airports) will respond to a successful answer from the ICT initiative. And for those of you that are raising their eyebrows saying “what is this guy talking about?” I suggest checking one of my previous posts: Tourists vs. Costa Rican Airports
According to Maria Amalia Revelo, Marketing Director of the ICT; the institute is already taking all the necessary steps to upgrade and further develop the services and infrastructure of the Costa Rican airports and other tourism oriented services.
I just hope they are “putting their backs to it” for the Costa Rica tourism market already show a 17% growth compared to last year numbers.